Amsterdam underlines the opportunities for Floriade 2022, and commits its name to this international event
The Board of Mayor and Aldermen of Amsterdam welcome the bringing of the Floriade 2022 to the Amsterdam Metropolitan Area. As a visible sign of this commitment, the capital will connect its name to the Floriade. The connection between Amsterdam and the Floriade will also be reflected in the logo that will be used in communicating Floriade to its international network. The logo is designed by the communications agency KesselsKramer.
The theme of Floriade 2022, Growing Green Cities, is consistent with the issues addressed in future-proof cities. Amsterdam sees opportunities in partnerships in the field of sustainability, economy, knowledge sharing, marketing, logistics, international awareness of the Amsterdam Metropolitan Area and young innovative projects. By taking advantage of these opportunities Amsterdam and Almere anticipate a successful roll-out of Floriade in 2022.
The ‘Floriade 2022 Growing Green Cities – Amsterdam Almere’ connects the innovative strength of the Dutch horticulture with the green durable city of Almere. Floriade is not an event on its own, but will help Almere to accelerate the progress towards becoming a highly durable greener city. A city that produces its own food and energy, purifies water, recycles waste and will be largely self- sufficient.
The Floriade is a laboratory and an experience in one, with the splendor and strength of trees, flowers and plants as central theme. By hosting the Floriade, Almere will develop a beautiful new green district and the Floriade is expected to give an economic boost to the entire region.